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Big Pharma’s remarkable powers of persuasion
One of the most potent compliance techniques is the rule of reciprocation, which prompts us to repay what someone has given us. When we are given a gift, we feel indebted to the giver. And that's how...
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How other doctors (not you) are influenced by Big Pharma
Study: physicians are more likely to claim that the average doctor's future prescribing habits are far more influenced by accepting Big Pharma drug samples than their own acceptance of such freebies...
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